Brand Philosophy

Ambition – Expand the business rapidly

The Company provided one-day express services between Shunde and Hong Kong in the early days of its establishment. With our rapid development and internationalization, S.F. Express has now become one of the domestic leaders in China's express delivery industry. We develop land and air networks of express delivery in an active and orderly way, and focus on the construction of qualified personnel, which are the top priorities in the Company's mid- and long-term development.

Innovation – Continuously improve our services with innovations

We actively explore customer needs and provide them with fast and secure distribution channels. We constantly introduce new services to help customers make better and faster responses in line with market changes. We reduce customer's trade cycles, lower their operating costs, and enhance their market competitiveness. In addition to cultivating business backbones within the Company, we also keep on attracting elites from other sectors in order to meet the needs of rapid business development and constant service improvement.

Practicality – Concentrate in steady progression

We are committed to strengthening the Company's infrastructure and to unifying the business philosophies of outlets around the nation. We vigorously promote the standardization of work processes with improvement of the technological content of equipment and systems and enhancement of the staff's business skills and quality. We strive to provide customers with better services and make every effort to promote S.F. Express as a domestic brand in the express delivery industry.

Vigor – Create experience with efficiency and hospitality

With customer needs as the core, we set up a service team with rapid response and we honor our service commitments. We provide a flexible portfolio of service plans, and we even design a variety of value-added services and innovative experiences free of charge for customers, providing friendly, real-time and leading services on a non-stop basis around the clock.